Linguistic portrait of a modern student of the Kabardino-Balkarian state university named after H.M. Berbekov (generalization experience)

The purpose of the study is a comprehensive, multi-aspect description of the linguistic portrait of a modern student of the Kabardino-Balkarian State University named after H.M. Berbekov through the integration of methods of sociolinguistics, cognitive linguistics and discourse analysis. Material and methods – the empirical base was composed of data from direct (included) observation of students' speech practices in the university environment (2020-2025) and the results of a questionnaire survey. The methodology combines a sociolinguistic analysis of speech behavior in a multiethnic community with a cognitive-discursive study of the underlying mechanisms of conceptualization and strategies for constructing a common hypertext. Results – a detailed linguistic portrait has been compiled, its key parameters have been identified and systematized: 1) stable situational diglossia as a form of social and cognitive adaptation; 2) specific grammatical and lexical innovations; 3) creative word-formation strategies and language games; 4) the formation of a local hypertext; 5) strict taboo of obscene vocabulary with the regulated use of invective. Scientific novelty lies in a holistic description of the idiolect of the student body of a North Caucasian university, where social practices are considered in an inseparable connection with cognitive and discursive processes. Conclusions – the linguistic portrait of a KBSU student is a hybrid formation formed at the intersection of external sociolinguistic conditions of a multilingual environment and internal cognitive-pragmatic tasks of constructing a group identity and a common communicative space.

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