Representation of the concept «dzhigit» in the pedal discourse of the soviet cinema (1940 – 1990s)

The article is devoted to the study of the linguistic and cultural concept "dzhigit" in the song discourse of Soviet and post-Soviet cinema. The relevance of the work is due to the need to study the mechanisms of ideological adaptation of ethnically marked concepts in mass culture, as well as the interest in analyzing the Soviet linguistic consciousness and its role in shaping stable ethno-cultural stereotypes. The material of the study was the corpus of film songs from the films "Avalanche from the Mountains" (1958), "The Hussar's Courtship" (1979), "Alan" (1997), and, for a detailed presentation of the proposed concept (going beyond the cinematic context), the pop song "The Jigit's Song" (1967) was analyzed. The methodological basis is a comprehensive approach that includes conceptual analysis, discourse analysis, component analysis, and contextual analysis. The theoretical basis of the study is based on the principles of linguoculturology, cognitive linguistics, and critical discourse analysis. The study revealed the structure of the concept "Dzhigit", which includes nuclear features and peripheral characteristics. The results contribute to the study of the mechanisms of interaction between language, ideology, and cultural memory within the Soviet cultural project.

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